Under Santa Fe Skies

by Susan Tungate

In the News: Frito Pies, Wine and Cheese, and New Classes!

Frito Pies Inside

#1 Frito Pie

Philly has its cheese steaks. Buffalo has those wings. Santa Fe has “World Famous” Frito pies, sold for a gazillion years at the Five & Dime General Store on the Plaza. Don’t know about Frito pies? Take a small bag lunch size bag of Fritos, cut off the top, pour in chili with beans, sprinkle some cheddar cheese and you have a to go lunch for under $5. The Frito pie is its own food group, cherished by locals and tourists. They sell over 30,000 of them a year. Nutritious? Absolutely not. Beloved? You bet. But not by Anthony Bourdain. If you watch his show Parts Unknown tonight on my alma mater CNN, you will see him walk into the Five & Dime, order a Frito pie and declare, “feels like holding warm crap in a bag.” And then he adds, “If you closed your eyes and I put this in your hands, you would be very worried it’s a colostomy pie.” Nice. Real nice.


#2 Wine and Cheese

Santa Fe is bouncing off the walls with tourists this sunny weekend because of American Express. As lore has it, about twenty-three years ago someone in charge of marketing for our region noticed a decided drop in the use of the Am Ex card in Santa Fe during the month of October. What to do? This is America! Invent and sponsor an event to increase the use of the Am Ex card. And so the Santa Fe Wine & Chile Fiesta was born. All this week about 70 restaurants and 100 wineries have hosted special dinners and tastings. It is a big deal. I have no idea whether Am Ex is still involved, but the event lives on.


#3 New Classes

Just when you thought the paid announcements had stopped, I decided to offer 2 new classes. PR and Marketing 101, a new offering, is a 3 hour workshop that will meet Saturday, October 12 from 1-4pm. The workshop is designed for those promoting a book, nonprofits and businesses. In this workshop you will learn how to develop and implement targeted PR plans that generate results; create your all important personal and business narrative; draft lively content, articles and press releases to garner attention; create targeted media lists; use social media to create an audience for your event, product or service. Writing Family Stories and Memoir will meet for 6 weeks beginning Sunday, October 6 from 3-4:30.If interested, contact me using the Contact form above. Feel free to pass the link along. Thanks!

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